concepting in progress
last updated 08/24/24

—ALCHEMIST JONES

Hi!! ✨✨✨

As you scroll, you’ll find four variations on font and texture/visual treatment for your new branding.

We’re still in the exploration and riffing stage. All reactions (strong, none, and everything in between) are welcome - and needed! Feel free to drop your notes into the form at the bottom of this page, send them via WhatsApp, or just email me :)

No. 1

No. 2

No. 3

No. 4

Feedback

Imagine your feedback is helping to fill in the pieces of a 3D puzzle floating in front of you. All the elements are moving and swirling around each other..until they stick or slot into place. The bits that aren’t right just drop off into the ether.

Some phrases and questions to help channel this feedback:

  • Which of the four fonts feels best?

  • Is there a font or graphic that feels closest to what you’re envisioning?

  • Is there a concept that is a definite no?

  • Is there a graphic/font combo you’d like to see?

  • Are you curious to see how a concept might look in other scenarios?

  • Are there tiny bits that feel like they work but you’re not sure why or how?

  • Are you straight up confused about how any of these would be rolled out?

  • Are there old concepts or new elements you want to revisit/visit?