THE SWEET SPOT
You need a smattering of things that are all over the board. Absolutely not one size fits all. Together we’ll find the perfect recipe and get you exactly what you need. This is tuckpointing and polishing, keeping your brand, book launch, blog or business strong and ready.
Sometimes a full overhaul is overkill.
You probably don’t need a redesign, but you definitely need some upgrades. You may need a smattering of things that doesn’t quite fit into your skillset, time or budget. You might be looking at a bloated quote from an agency or freelancer and a herd of patchwork freelancers and friends of friends.
This is the sweet spot. Together we’ll determine exactly what you need and then make sure you get it, polished and professional.
The Sweet Spot is a collaboration focused on refinement. You tell me what’s not sitting right - copy, visuals, UX, positioning - and I’ll step in with precise and actionable edits and enhancements.
This is for people who like what they’ve built, but know it could be better.
Perfect for mid-project pivots or pre-launch polish.
Common outcomes:
✺ Noticably sharper visuals and messaging
✺ Clarified flow, structure and outcomes
✺ Renewed confidence in your project or business
✺ A very happy publicity or social team
✺ Homepage overhaul
✺ Stronger bios, imagery or product descriptions
✺ Font, color, or layout updates