BRAND DOSSIER
For the Age of Reinvention

A STEP BY STEP TO CREATING A
GORGEOUS, ROCK SOLID FOUNDATION
FOR YOUR BUSINESS, PIVOT OR SIDE HUSTLE

Marketing is a moving target, your brand doesn’t have to be. Your brand is sun, marketing is the system around it. The way you communicate with your customers or clients changes constantly. We all need to be ready to pivot at a moment’s notice and still communicate our brand’s personality, vibe, ethos, and product/service every single time.

What is this:

A standalone digital document that’s cross between style guide, roadmap and guidebook. It’s the choose your own adventure branding mad libs.

How you’ll use it:

To respond to the following questions/requests quickly
To give art direction to new designers
To hand off to publicists or press

The Brand Dossier distills all the fragmented pieces of your brand into both a digital vault and brand manifesto that includes clarity on your language, mood, photo styles, etc. Distill all the fragmented pieces of your brand and put them back to work in a system.  We help to created a foundational Cornerstone. Cultivate and hone the texture of your brand’s story, then put it to work. The trellis to tame your ideas.

The Brand Dossier is a cut-to-the-chase methodology created to pull your idea out of the ether and into existence efficiently and beautifully.

It is a no-nonsense trellis for the voice, visuals and vibe of your new project or business. It’s a living resource for your next great idea. 

The Brand Dossier distills your idea / concept / plan into a manifesto-meets-style-guide. This document is unique to your vision and includes clarity on your language, mood, photo styles, all of it. 

We’ll walk you through our nine step process. You can keep it quick and dirty or explore and expand on certain aspects along the way. Either way, upon completion, you’ll have:

• A clear vision of your brand

• Tools to continue to grow

• Guidance

• Recommendations

ONCE YOUR BRAND DOSSIER IS COMPLETE 

You’ll have info for your social person. You’ll have quick answers to the emails from marketing vendors. You’ll be able to give solid art direction to new designers. You’ll be prepared to automate. You can hand off clear and specific guidelines to publicists or press. You can create new marketing materials or launch new social media channels on the fly. What what may have derailed your business in the past, will now just be a hiccup.