LAUNCH DAY / 20 JUNE 2025
SUMMER SOLSTICE IN THE NORTHERN HEMISPHERE

I’m Carrie, a multidisciplinary creative with 25 years of digital design experience and a heart for people in flux.

The Brand Dossier is an evolving brand-building system for people who need clarity, cohesion, and momentum. Over the coming months I’ll be releasing right-sized tools, offerings and resources to help you make confident creative decisions fast and within budget.

My hope is to help you navigate beyond overwhelm and build a beautiful ecosystem for your project or brand - whether it’s personal or professional. What derailed you in the past (too many freelancers, platform confusion, perspective freeze) will just be a hiccup.

The first offering goes live this weekend.

Every tool and offering will stay up on the site until they’re no longer helpful, or they’ll morph into something else based on your feedback. This is all an experiment meant to change with your needs.

I’ve been building brands online for nearly three decades and there is so much to share to make your life easier.

Let’s do this.

x Carrie

҉　WHY LAUNCH ON THE SOLSTICE?

Summer's slowed down vibe is fuel for new projects… ideas simmer, plans are laid, lazy conversations kick things in new directions. There's a little more space, a little more permission to give the back burner space to breathe and step forward.