THE BRAND
DOSSIER
A framework and method for independent creatives, solo business owners, and midlife pivoters.
It’s a no-fluff, no bullshit, intuition-driven blend of structure and fluidity based on three decades of brand building.
Created by Carrie Ford Hilliker of Ford/Visuals Studio for folks who need a creative in their corner.
Pick your moment
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Freshen Up
An action-focused audit of your website, social and branding in general. We’ll work together to evaluate how things have been working, map out the future, and review what we can update and change asap so you see results quickly.
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Sweet Spot
You’re ready for a polish, not a full rebuild. Your website and socials work, but not at the level that you know they can. This four week deep dive is like an annual checkup for your business. This is like The Checkup, but with many bits done for you.
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Clean Slate
For people starting new businesses or passion projects. This offering includes personalized guidance, an action-oriented timeline, and ongoing accountability to get you to the finish line. Structure, not hand-holding.
OFFICE HOURS
1:1 Advising with Carrie
Creative downloads, accountability, wheel spinning, idea brainstorming.
Secure your spot. I’ll send you a few questions to better understand what you need. You can let me know what’s up, what you want to discuss, get help with, etc. We’ll meet for one jam-packed hour on Zoom. We’ll go through evvvverything. Upon completion, I’ll provide actionable next steps for you to run with.
A note on branding.
The word sucks. It can go hand-in-hand with misdirection, inauthenticity, influencing, masking, smoke and mirrors. It also literally means marking cows with a burning stick. I mean.
And yet.
Branding is also about expression. About reaching people. It’s about communicating with clarity and beauty. It’s about finding the perfect balance between big picture and nuance.
The Brand is the guts, the heart, and the messy bit. The Dossier holds it all together.