About
Four years ago, in the middle of lockdown, The Brand Dossier started to take shape. Since then I’ve run it by dozens of friends, colleagues, and mentors. It’s been refined, rewritten, even the formulation changed a few times.
The Brand Dossier will help you crystalize your vision, shepherd your efforts, shape your ideas, collect your stories, sharpen your moodboards, and anchor your ideas with polished visuals, messaging, website design and social rollout. You’ll have your hands on the project, but with expert guidance to keep you on track and on time. Chances are good your taste and instincts are spot on, I’m just here to help it all line up.
I’ve learned first hand that a little help and accountability can work wonders. The Brand Dossier method is a no-fluff blend of advising and execution to level you up.
I’ve spent decades building brands, designing for the web, and telling stories as a writer and photographer. Life is short, mental space is limited, there is no time to waste. Let’s cut to the heart of it all and build a solid trellis for your ideas to take root and grow.
Can’t wait to hear what you’re up to.
x Carrie
Maybe you’re refreshing your business, writing a book, debuting body of work. Finally starting that non-profit, refreshing your consulting practice, or overhauling your online shop. I’m here for all of it.
The earliest notes on the Brand Dossier | Oct 2nd 2021
This is the antidote to the overwhelm
Building blocks to compose a brand
Simplifying what it means to have healthy brand
A process you’ll actually use
Accessible (no tech down talk)
Momentum is where so many get stuck so it’s important to push through
Alchemy brings ideas to life
Ideas need to be embodied
Your ideas need somewhere to to live to go - space to take up Otherwise they just live in the wind
Gives it focus and direction
Give your ideas a scaffolding to rely on
The tools will keep changing but the approach will always stay the same.
Consistency, Clarity & Momentum always remain.