The Brand Dossier is a method for independent creatives, solo business owners, and life pivoters.
It’s a no-fluff, intuition-driven, action-focused blend of structure, accountability and fluidity.
Based on three decades of brand building and created by Carrie Ford Hilliker of Ford/Visuals.
Ready for a brand check up?
Download the First Pass Audit Questionnaire, see where you land, and start realigning.
A note on branding.
The word sucks. It can go hand-in-hand with misdirection, inauthenticity, influencing, masking, smoke and mirrors. It also literally means marking cows with a burning stick. I mean.
And yet.
Branding is also about expression. About reaching people. It’s about communicating with clarity and beauty. It’s about finding the perfect balance between big picture and nuance.
The Brand is the guts, the heart, the messy bits. The Dossier holds it all together.