


The Sweet Spot
Sometimes a full overhaul is overkill.
You don’t need a full redesign, but you definitely need some upgrades. It’s probably a smattering of things that doesn’t quite fit into your skillset, time or budget. You might be looking at a bloated quote from an agency or freelancer and a herd of patchwork freelancers and friends of friends.
This is the sweet spot. Together we’ll determine exactly what you need and then make sure you get it, polished and professional.
The Sweet Spot is a collaboration focused on refinement. You tell me what’s not sitting right - copy, visuals, UX, positioning - and I’ll step in with precise and actionable edits and enhancements.
Common outcomes:
✺ Homepage clarity
✺ Stronger bios or about pages
✺ Font, color, or layout updates
✺ Sharpened messaging or hierarchy
✺ Clarified brand structure
What’s included:
– Intake & review
– 2–3 focused refinement calls on zoom (recorded)
– A tidy wrap-up with suggestions for what’s next
Who it’s for:
✺ People who like what they’ve built, but know it could be better.
✺ Perfect for mid-project pivots or pre-launch polish.
Sometimes a full overhaul is overkill.
You don’t need a full redesign, but you definitely need some upgrades. It’s probably a smattering of things that doesn’t quite fit into your skillset, time or budget. You might be looking at a bloated quote from an agency or freelancer and a herd of patchwork freelancers and friends of friends.
This is the sweet spot. Together we’ll determine exactly what you need and then make sure you get it, polished and professional.
The Sweet Spot is a collaboration focused on refinement. You tell me what’s not sitting right - copy, visuals, UX, positioning - and I’ll step in with precise and actionable edits and enhancements.
Common outcomes:
✺ Homepage clarity
✺ Stronger bios or about pages
✺ Font, color, or layout updates
✺ Sharpened messaging or hierarchy
✺ Clarified brand structure
What’s included:
– Intake & review
– 2–3 focused refinement calls on zoom (recorded)
– A tidy wrap-up with suggestions for what’s next
Who it’s for:
✺ People who like what they’ve built, but know it could be better.
✺ Perfect for mid-project pivots or pre-launch polish.